In early September, in the main streets of Madrid were placed hundreds of zombies with arms look as realistic. These arms, made of silicone, were deployed strategically to sewer, exterior doors in elevators and buses, so that, going against them, to give the impression that a horde of undead trying to escape from confinement.
This is a great guerrilla marketing example and how a little unconventional marketing can go a long way. If you are looking for more great guerrilla marketing examples, be sure to check out our guerilla marketing youtube channel and website!
Guerrilla Marketing Example:
Terminix informs people on the street of the different kind of cockroaches and the problems they can bring to your home.
Filmed March 14, 2010 at Mockingbird Station in Dallas, TX.
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